HISTORY
Creation
It is the story of a French brand of ready-to-wear man who designs and distributes his own creations.
INTD was founded in 2007.
French company, with its headquarters in Besançon (Doubs), it is specialized in the manufacture of ready-to-wear men. Its founder, Françoise REPIQUET, a textile engineer by training, registered the French brand HAFNIUM the same year. All HAFNIUM products are created, produced and marketed by the company INTD managed by its founder.
A bit of history
After graduating in 1989, Françoise went to work for 18 years at WEIL in Besançon, one of the largest men’s ready-to-wear companies in France at that time. In the middle of the workshops, she will learn everything. Especially everything you need to do to obtain an irreproachable product, whose lifetime over time makes all the difference !
The origin of the French brand Hafnium
During the late 1990s and 2000s, it witnessed globalization and the closure of this notorious establishment in Besançon !
Hafnium was born in 2007. It is a brand focused on men who care about their appearance, their comfort in search of products that make sense.
Based on a concept of total look, the watchwords are : quality, customer satisfaction !
2007 : First Hafnium collections begin
The collection was then marketed to French multi-brand retailers. The company also works for other brands, creating and manufacturing their products with the same concern for quality and longevity.
Our retail partner stores
For the past 14 years, the company is developping and has to 120 multi-brand retail stores across France. The French brand is renowned for the quality of its casual chic and original style garments, but also for its urban products such as the costume.
Pop-up store
Since 2015, HAFNIUM has wanted to make the brand known to the general public and opens pop-up stores to make itself known. It is in Besançon, where the company naturally implemented its first pop-up stores.
Tailor-made and customization
2018 : Launch of tailor-made and customization for HAFNIUM partner shops and private individuals in Besançon and its surroundings.
Given our experience, it was obvious to us to make this service accessible to as many people as possible by offering training to our partner shops.
Opening of the Hafnium showroom for sale to the public
2019 : Opening of a show room shop on the ground floor of the premises in Besançon to welcome professionals but also individuals. We can find the season collection, some exclusive pieces of collection as well as our customization and tailor-made service.
Hafnium joins mariages . net and opens an online sales site
2021 :
- Our website is getting a makeover ! Opening this year of a B to C site in addition to the B to B site in place since 2013 for all partner stores.
- You can also find us on mariages.net, the reference website to organize your wedding.
